Ardexa
A Digital Control Platform for Global Renewable Energy Companies
Deliverable
Website Design & Brand Development
Platform
Wordpress
Year
2024
Intro
Ardexa is an Australian-based company that enables renewable energy companies and service providers by automating remote plant operations across the world. The company had been relying on its old website built by its founder over a decade ago. Their previous website was outdated and hard to navigate which resulted in a high bounce rate.
Ardexa needed a website redesign with a focus is on enhancing user experience, refining navigation for intuitive interaction, and optimizing the site's visual appeal to align seamlessly with it’s brand identity. The catch? We only had a month to make it happen. Ardexa had an upcoming event and wanted to direct customers to their site to sign up and wanted an attractive and useable experience before then. Taking on this project seemed like a daunting task, but we defined the goals and got to work.
Before
After
Ardexa started the project with a simple yet effective brand system including a logo, color palette, and sketch-style isometric graphic elements that they wanted to keep and implement in the new site. It was up to me to take their brand, enhance it, and bring it to life on the new site.
The website redesign process was all about creating a custom design tailored to Ardexa’s goals. Keeping in mind the target audience, the logo’s design, and the objectives at all times, we gave the website a modern and professional look along with creating new graphic elements, icons, and imagery to support it.
LOGO:
COLOR PALETTE:
FONTS:
Solution
After the website analysis and research, we have completely redesigned the Ardexa website. The use of animations and functional micro-interactions makes navigation more seamless than ever. Important information is now easily accessible to the user and navigation throughout the website has been simplified. The site is now a tool Ardexa can leverage to better interact with its customers and they have already seen an increase in sign-ups for their events and contact form.